Senior UX/UI Product Designer - Vehicle Engineering

As a Senior UX and Product Designer within the Vehicle Engineering: HMI team at Jaguar Land Rover, my responsibilities were focused on conceptualizing, wireframing, prototyping, designing and presenting different aspects of the JLR PIVI Pro user interface. My goal as a designer was to provide users with high quality, easy to use products that reduce eye strain and driver distraction.

I was lead UX designer for two separate product streams, while also supporting design system maintenance actions. For the first product stream, I was the UX and Product Design lead for the Connected Services Third Party Accounts and Download Manager teams, supporting connected apps and integrations with Spotify, Microsoft Outlook, Amazon Alexa, and more. I designed, presented, refined, and released user flows and concepts which were then passed to the development team. Following a design review, the products or updates were validated, packaged, and uploaded to customer vehicles as over-the-air updates.

I was also Lead Product Designer for a new in-vehicle application targeting significant individual unit and model-line wide cost savings and environmental benefits for Jaguar Land Rover. This application aims to transform data into more accessible and understandable forms for easy user consumption in the vehicle. As a newly designed application, I prepared new features, interactions, and layouts to be user tested in-vehicle, and updated the design based on those results. Due to non-disclosure agreements and unreleased proprietary software designs, I am unable to display or disclose more information about this project until it is released to customer vehicles.

These products were released on two high-end luxury brands, across dozens of model lines, and in multiple languages, screen sizes, and design systems.

Iguide Digital Owner’s Manual

iGuide is new application for Jaguar Land Rover vehicles. It is designed to act as a digital repository for the information normally contained in a physical, paper owner’s manual. As such, the application introduced approximately $1 million in yearly cost savings for the business, not to mention environmental benefits that come from reduce paper usage in the booklet’s manufacture.

As lead designer, I worked in tandem with the product owner, vehicle line manager, product manager, and development team to establish the goals for MVP 1 and MVP 2, an appropriate timeline, as well as provide UX, HMI, iconography, and system designs for every stage of the process.

While iGuide was being developed, I also volunteered to be the test platform for Jaguar Land Rover’s switchover to Figma in order to create a central, standardized design system. Previously, each designer was siloed with numerous, often out of date Sketch files. With the newly created DesignOps team, I was able to provide original assets and feedback as the system was constructed. After several months of work, Figma for JLR is being rolled out to all designers in Portland, OR, and Gaydon, UK.

iGuide is currently on track for release in the coming months. User testing and MVP 2 events are planned, to ensure the best possible product is reaching customers, as well as prepare for future features, releases, and updates. My expertise in wireframing, competitive benchmarking, research, rapid prototyping, and visual design has helped create a new vehicle feature that will provide users with a resource to better utilize, understand, and care for their Jaguar or Land Rover vehicle, with many more innovative and useful features in the pipeline.

Connected Services and Third Party Accounts

The Connected Services, Download Manager, and Third Party Accounts (3PA) comprise the second product stream under my design purview. These products involve numerous different stakeholders that are often separate from the ones I interfaced with for iGuide - from the eCommerce Team, to Marketing, to the UK HMI team. This is due to the far reaching effects any changes in design or behavior in the Download Manager or 3PA would have on the user’s mobile device, accounts, or JLR’s own eCommerce portal.

Download Manager is the way the JLR’s infotainment system, PIVI PRO, handles new software over the air (SOTA) updates, as well as the behavior before the update installs (for example, a notification popup), and after (a system notification card), and everything in between. I was responsible for informing the Development team of the timing, flow, and design for these system updates, and how they are communicated to the user effectively and unobtrusively.

Third Party Accounts is the way users connect their own accounts to their Jaguar or Land Rover vehicle without the use of their mobile device’s data connection. Integrations such as Spotify, RingGo, Alexa, and more have been my responsibility as Product Designer supporting the Connected Services team. In addition, I supported the JLR eCommerce team in providing user flows, behavior, testing, and design concepts for customers to renew their PIVI software subscriptions.